"With 42 percent of our audience under the age of 34, it's essential to communicate with them on their terms. The cutting-edge mobile app that Xomo developed for VIFF helped us deliver content to this important demographic."
Betty Verkuil, Director of Development, Vancouver International Film Festival
Vancouver International Film Festival (VIFF)
VIFF is among the largest film festival in North America and is one of the largest cultural events in Canada.
Held in October 2009, the 28th annual VIFF was a 16-day event attracting 150,000 people to over 600 screenings of more than 370 films from 80 countries. This event also saw the introduction of an exciting mobile social experience for fans.
VIFFOs Mobile Fan Guide
Utilizing the Xomo Event Guide and Live Experience products, the official VIFF Mobile Fan Guide was used by attendees to plan their festival experience and share the excitement of events around town in real-time.
Designed for smartphones with GPS, the application was available for free from Apple's App Store for users with iPhone or iPod Touch devices.
A Detailed Guide in Your Pocket
The Mobile Fan Guide included every film at the festival with detailed descriptions, photos and screening times. For many films, it even included high quality video trailers and an IMDb rating to help fans make informed decisions.
Keep Fans Up-to-Date
The digital schedule was updated throughout the festival to accommodate last minute changes so fans were always in the know.
Pick Your Favorites, Plan Your Festival
Fans could add films or specific showtimes to their 'Favorites', allowing them to quickly plan an itinerary of films for the festival.
Sharing the Experience in Real Time
Fans used their smart phones to tell stories and contribute photos that captured highlights from the many festival-related events held throughout the city. These photos were published in real-time to the VIFF website, spreading the excitement of the festival to people around the world.
